To expand their reach and show the world that they’re not just another confectionary brand, Dulces de la Rosa has partnered with Mi Golondrita for an all out special debut at New York Fashion Week. The branded pop-up event featured eye-catching vibrant visuals utilizing the Dulces de la Rosa logo colors, a walkable timeline of the brand’s history, beautiful gardenscapes of their most popular candies, and a model runway of hand-embroidered clothing featuring Dulces de la Rosa designs and patterns. Not wanting to leave anyone out, Dulces de la Rosa simultaneously launched a promotional package that participants could order from home, which included all the event distributables.